Learning Logs Meeting 14

Hello friends, My name is Mewpov. I was born in Tangerang . I am a student of Muhammadiyah University of Tangerang and I majored in English Education. I'm in semester 6 right now. I live in Moch Toha street Pasar Baru Tangerang. I come from a small family of 4 members in one family. I have a sister and I am the youngest in the family. My hobby is listening to music cause I think my voice is very sweet. I listen to a lot of songs from western and kpop. I'm not fixated on genres, I listen to all genres of music. My daily life is a student of the faculty of education. Right now I'm also helping to teach a few children in my place. The reason that I create this blog is to share some learning logs in journalism courses. If you want to contact me you can visit my Instagram on @meyl*****.

Course : Journalism 

My Learning Language Logs Meeting 14

Name/NIM

Meylia Putri Angesti/2088203064

Tittle/Topic

Advertising: Creating an Advertisement News

Date & time

July 03, 2023 08.00

Source/Links            

Smith, D. (2010). Introduction to Journalism. Student Activities Book. TEACHING point. The Expert Systems for Teachers Series. United States of America

Learned vocabularies

1. Kata ‘Appeal’ (Menarik) dideskripsikan sebagai kata untuk menggambarkan suatu permintaan yang dibutuhkan segera (berupa uang) terutama pada badan amal.

2.  Kata ‘Envy’ (Iri) dideskripsikan sebagai kata untuk menggambarkan perasaan ingin berada dalam situasi yang sama atau menginginkan sesuatu yang dimiliki orang lain.

3. Kata ‘Prestige’ (Wibawa/ Martabat) dideskripsikan sebagai kata untuk menunjukkan rasa hormat terhadap seseorang/sesuatu karena kedudukan sosial atau apa yang telah dilakukannya.

4. Kata ‘Folk’ (Kawanan) dideskripsikan sebagai kata untuk menunjukkan sekumpulan orang.

5. Kata ‘Weasel’ (Sementara itu) dideskripsikan sebagai kata untuk menggambarkan waktu yang singkat tetapi tidak secara permanen.

Learned pronunciation &parts of speech

1.  Apeeal (/əˈpiːl/) (a noun)

2.  Envy (/ˈenvi/) (a noun )

3. Prestige (/preˈstiːʒ/) (a noun )

4. Folk (/fəʊk/) (a noun)

5. Meantime (/ˈmiːntaɪm/) (a noun)

Vocabulary 

incontext (Learned other language expressions that interest you)

1.      Transfers or Masculine/Feminime Appeal.

2.      Creates a feeling envy or desire for this “fine” product.

3.      Plain folks appeal.

4.      Prestige Identification.

5.      Meantime, I’d like to leave this information sheet about our newspaper and yearbook.

 SYNOPSIS

            According to the author Smith, D. (2010), the author of “Introduction to Journalism” it was stated that Newspaper advertising is the oldest form of advertising for businesses selling goods and services. It involves placing ads in print or online publications, increasing sales, and reaching a larger audience. Newspaper ads can create a desire for products and services through various appeals, such as transfer, desire for possessions, luxury, adventure, love, romantic couples, emotional words, past, present, future, humor, endorsement/prestige identification, play on words, statistics, plain folk appeal/ slice of life, and bandwagon. Classified and display ads are crucial components of print publications. Classified ads are placed in specific sections of the newspaper and are typically priced by word or line of type, while display ads are larger and can appear anywhere in the publication. An effective ad consists of five parts: art/photo, headline, copy, call to action, business identification, and a "pitch." The purpose of an ad is to increase sales for the advertiser, and it should be persuasive, informative, entertaining, and educational. Large illustrations or pictures can attract potential customers and explain the benefits of using the product or service. A tagline should be a catchphrase or slogan, and the body text should be informal and informative. White space should be maintained between elements and the border, and the ad should be simple, using a crisp sans serif type for headlines and a good readable serif type for body copy.

REFLECTION

            Today's learning discussion is similar to the material from last week because last week we discuss creating a survey and advertisement used in schools, so this week the material discussed is advertisement news. This lesson means how to create advertisement news that is often found in a newspaper, television, radio, or digital platforms. Having read about advertisement news where in the preparation of an advertisement news the author must be able to emphasize the importance of attracting the attention of readers by compiling interesting messages that involve creativity and are also persuasive. The most helpful experience for me has been that in writing advertisement news writers can create impactful advertising news and emphasize the importance of adjusting the message to be delivered according to the target audience / intended reader. Through discussion about advertisement news, I now realize that various advertising media both in the form of print media to digital media have their characteristics. Have different opportunities and challenges in delivering messages effectively. These skills will be essential to me as a learner of journalism course because I can know and learn more about this knowledge also this knowledge is essential to me in the workplace later in the future because I can improve the ability to create an attractive and successful advertisement delivered to an audience or reader.

LEARNING STRATEGIES

                        Learning strategies are several series of student activities for the learning process in achieving the goals of learning activities. Each person has a different strategy in the learning process that is done. Every time I learn something new, I have different ways to complete a duty done. First, I will make a list that contains which tasks or lessons that I will do. I used to write it in a small post it and then stick it on the study table to make it easy to see. Second, I will do it in the most comfortable place in my opinion the comfortable room is in my bedroom more precisely on the study table. Third, I am very happy to do the learning process accompanied by a quiet music. I have one playlist that I always play if I am doing the learning process where I will feel more excited in doing it. Finally, after learning has been comfortable and enjoyable then I will try to start understanding the task I am working on, such as summarizing what I have to do in an easy understand language. I think it can all help me in doing the learning process to meet the goals of the learning activities that I do.



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